The debate itself should have been advertised better. Perhaps in the same way as a new season of a reality show is. I propose that the parliamentary debates be advertised like the cat fights on reality T.V. (The Real Housewives of D.C. Promo
Mr Meslin says that "we live in a world that actively discourages engagement by constantly putting obstacle and barriers in our way." He notes that advertisements for city planning changes aren't easy to understand and aren't engaging. The commercials for the English debate were non-existent to me. I watch the CBC every now and then, and I listen to CBC radio at work but I still missed the debate. I would argue that this is due in part to the lack of information about the debate. I know when the Real Housewives of DC is one even though I've never watched an episode, yet I had no idea when the debate was on. I think that if the government really wants voter turn out to improve, then they need to change their strategies. They need to start marketing voting in a different way. They need to appeal to a younger audiences. This can be done in a variety of different ways, and changing the marketing style is only a small part of the solution.
Ok here is the debate as best I could find it.
Even if you still don't care about civic engagement, you should watch Dave Meslin's talk anyways. I was inspired, and I hope you are too!
Dave Meslin: The antidote to apathy Video on TED.com